boeing case study :: essays research papers

Summary William Boeing founded the Boeing airplane company in early 20th century. After strings of acquisition and mergers, this company grew and became the current largest world aerospace industry. Followed by previous reorganizations in 19990s, this company decided to start its branding campaign in May 2001. This campaign was consisting of lots of effort and structural changes for the first time in this corporate history. The media was showing the initial success of this campaign just after its beginning. Few days after the grand opening of the new headquarter in Chicago, which was part of campaign, the world shocked by the act of terrorism. On September 11, 2001 terrorist used this company’s product as weapon of mass destruction to massacre innocent people. Four Boeing airplanes used by terrorist caused a great concern for this company about its swinging campaign. Some serious decision needed to be taken about branding process. Problems Although Boeing’s top management considered this company as a top global brand, critics believed this company did not make adequate changes in regard to its growth, in other words, did not adapt itself to 21st century. Public was thinking of Boeing as a traditional company which does not promote its public image as other similar corporation does. Business Week’s survey suggested that Boeing received no rank among top best 100 companies by public in year 2000. In order to catch up with global growth, Boeing started its branding campaign a bit too expansive and no body predicted such a disaster on septer11, 2001, which caused lots of problems for this company. Goals Boeing moved for right track. They decided to compete with other global brands in terms of public image and goodwill. As Phil Condit, Boeing CEO and chairman, announced at Farnborough air show in 2000, this company goals are focusing on: running healthy core businesses, leverage the company’s strength into both new products and services, and open new frontiers. Achieving these major goals can improve Boeing public image both domestically and internationally. There are other areas of weakness existed within this company such as adaptation to new business and communication methods. Boeing must have more participation in areas of public to prove that it is seeing beyond the traditional boundaries. Solution For achieving its dreams, Boeing needs a total restructure and re-branding campaign. These processes require Boeing a precious plan and research. These plans can guide Boeing thorough its restructure, it can reveal the weakness areas and it can ease the whole process.

Families and School Programs Essay

The article discusses how important it is that families, especially parents, get involved in school programs concerning the welfare of their kids. The learning process of these children does not stop in schools. Parents also play a major part with regard to their children’s academic life. Those who make sure that their children go to school and show interest in their child’s performance send the message to their children that education is important (Struck, 1995, p. 1). The Families and Schools Together (FAST) is a program that participates in facing the social issues of youth violence and juvenile delinquency by way of creating a better relationship between the young people and their families, friends, teachers, and school staff. Through this program, the youth will be able to increase their social skills, avoid or decrease school failure, and become more aware of the effects of alcohol and drug abuse. Families who are believed to be in need of help are invited to meetings. The program offers a variety of activities including building a family flag, sharing a family meal, singing, playing communication games or feelings-identification games, engaging in peer activities, and parent networking. A better family life and relationship is recommended for young adults and teenagers so that they are able to express their thoughts and feelings more freely. This is the reason why schools should make parents and families participate more. When a child knows that there are people who support him or her, the child would be more confident in what he or she is doing. As well, proper education regarding substance abuse and other illegal acts is recommended for them to become aware at a certain age. With schools and parents working together for the future of the young people, nothing can go wrong. Reference Struck, D. (1995). Involving Parents in Education: A Handbook for Elementary Schools. Frederick, MD: Aspen Publishers, Inc.

The Internet Plagiarism Explosion Essay - 1443 Words

A great deal has been published in the media about the explosion of Internet plagiarism among high school and college students. Because the Internet is so young, there have been few studies conducted on the extent of Internet plagiarism. However, existing studies do show that the Internet is an extremely popular tool students use to cheat on written assignments. In any group of students, some will choose the path of academic dishonesty and copy the words or ideas of another person without giving credit to the author. The advent of the Internet has opened new ways for students to plagiarize written material. Not only can students copy material from individual Web sites, but they can use an online paper mill to pay for and receive an†¦show more content†¦Some, including www.collegetermpapers.com, offer papers for free. (All of these sites were found in a search for term papers using the Google search engine.) Although papers are readily available for downloading from paper mil ls, the quality of those papers is usually poor. An investigative report conducted by U.S. News World Report evaluated the quality of four papers purchased from Internet mills. University professors evaluated each of the papers and judged their quality to be mediocre at best (Kleiner, 1999, para. 4). Studies reach conflicting conclusions on the extent of plagiarism and cheating in American high schools and colleges. An article in the Toronto Star cites a study conducted by Whos Who Among American High School Students that found that four-fifths of high school students surveyed reported cheating (Walker, 2001, para. 28). The Center for Academic Integrity found that 72 percent of high school students admit to serious cheating on written assignments and over 50 percent plagiarized material from the Internet (CAI Research, 2001, para. 7). The Los Angeles Times paraphrased the founder of the Center for Academic Integrity: Although a majority of high school students admit cheating at one time or another, technological advances such as the Internet have not had a significant effect on the overall number of cheaters. Of students who admitted toShow MoreRelatedPlagiarism : What Are Some Potential Punishments For Intentionally And Unintentionally Plagiarizing As A Student At Brenau Univers ity995 Words   |  4 Pagesbig business. With the explosion of the Internet, more and more people are pursuing advanced education. It has never been easier to get your Bachelors or Masters degree. The business of plagiarism has become big business also. In this paper I will discuss how Brenau University defines plagiarism, what are some potential punishments for intentionally and unintentionally plagiarizing as a student at Brenau University. I will also explain how students attitudes toward plagiarism can impact intellectualRead MoreApplying Ethical Theories : Interpreting And Responding Students Plagiarism By Neil Granitz And Dana Loewy Essay1042 Words   |  5 Pagestheir article â€Å"Applying Ethical Theories: Interpreting and Responding to Student Plagiarism† Neil Granitz and Dana Loewy correlate students’ reasoning when justifying plagiarism to different theories of ethics. There are two primary aims of this study: 1. to categorise students cheating based on the ethical reasons they invoke when defending their act, 2. to develop a specific response for each type of plagiarism in order to lead tutor approaches in dealing with this issue. Furthermore, the articleRead MoreSocial Media Paper685 Words   |  3 Pagesshare of advantages and disadvantages. A social website called â€Å"My Space† sparked the social site revolution almost ten years ago, and connected millions of people around the world through the internet. Since My Space other popular social sites like Facebook, Instagram, and Twitter have made an incredible explosion on to the growing social scene. Advantages and Disadvantages of Easily Obtainable Information Sometimes easily obtainable information can be very useful when trying to complete time sensitiveRead MoreThe Media Of The Digital Media Era868 Words   |  4 PagesWith the rapid advancement and growth of the digital media era, the internet provides a platform for social media networking to become a major influence in the lives of everyone and everything imaginable. The internet is used for everything from entertainment to school, work, shopping, and research. Consumers also use the internet to play games, gather information, read blogs and websites; download, upload, and share text and media files, images, and music; communicate with others via email, instantRead MoreThe Influence Of Technology Essay1207 Words   |  5 PagesTechnology has advanced in such a way that even people who are current with technology feel at times that they are outdated. From telephones that are portable to being able to send an actual machine rover to another planet such as Mars, we have seen an expl osion of technology. Mainly all these benefits are technological advances which benefit our way of living. I can recall growing up and having to call my parents to ask for permission to go to a friends house. I had to first find a public telephone andRead MoreInternet and People941 Words   |  4 Pagesof the Internet on the Society† At the present time, technology is part of our life as soon we woke up we start to use the internet, and we have the power to connect with billions of people and make researches instantly without move from the place that we are. The internet is the best magic thing that we can use to communicate. Media communication are everywhere since children and old people have an easy access permitting to be communicate with the whole world. Many years ago, the internet was notRead MoreIntellectual Property And Copyright Property Rights Essay1891 Words   |  8 Pagesto balance the rights of individuals on either side of the law, so information can be applied to what we need it for the most, growth. Copyright Copyright infringement and plagiarism on the Internet is often difficult to define. What is the difference between the two and what rights does the creator of content on the Internet have to protect their ideas and their work? The following section will delve more in depth into these two ideas and how they relate to the overall idea of intellectual propertyRead MoreWe are living in the era of information where billions of bits of data is created in every fraction1200 Words   |  5 PagesWe are living in the era of information where billions of bits of data is created in every fraction of a second and with the advent of internet, creation and delivery of digital data (images, video and audio files, digital repositories, web publishing) has spread like fire. With this copying a digital data is easy and fast too so, issues like, copyright protection and proving ownership, arises this causes digital documents to be duplicated, modified and distributed easily. For this reason, researche rsRead MoreAcademic Dishonesty : The Technological Era2061 Words   |  9 Pagesanother student, receive unauthorized assistance on an assignment, turn in another student’s work portraying as one’s own, plagiarism, fabrication, falsification, or other similar unethical behaviors. Plagiarism is using another s intellectual property, including ideas, text, essays, or presentations, as an individual s own, without sufficient citation or referencing. Plagiarism can also be either intentional or unintentional (Sampson Smith, 2015). According to studies, cheating is more commonRead MoreHow Technology is Changing Todays School System1556 Words   |  6 Pagestechnology has been one of the highest priorities in public schools (17). The authors note that in recent times, the percentage of schools having access to the internet has increased significantly given that virtually every school now has access to the internet. This is in comparison to the early 90s where only 35% of schools had internet connection (Mosenson and Johnson, 17). With more and more people using technology today, the possibilities for its application in the education setting seem limitless

Case Study A New Ace Ventura Online Slot Game - 1706 Words

Blog 1 – Playtech unveils brand new Ace Ventura online slot game Back in the 1990s cinema was in arguably in its most experimental phase, as plenty of new concepts were green lit with the term â€Å"alternative† attached. It is this phase in history that allowed Jim Carrey to become a Hollywood superstar, but Carrey didn’t exactly make his name through traditional projects. What he did was attach his name to â€Å"odd† acting vehicles such as Ace Ventura: Pet Detective and ride them, all the way to the top. Speaking of Ace Ventura: Pet Detective, it is this film that has been dusted off to become inspiration for the latest Playtech online slots release. All Jim Carey fans can rejoice, as Playtech hasn’t just sealed the licence to release a Ace Venture game, they have done so with great gusto in mind. Using every single aspect of the 1994 classic, Ace Ventura is an eccentric a slot game, as you would expect. Ready for release at BetSafe, BGO, SlotsMillion, Winner Casino, and Slots Heaven through both mobile and desktop platforms, Ace Ventura is an â€Å"Alrighty† online slots game that is worth watching out for. Detective Action Ace Ventura is a movie that helped define the 1990s, largely as upon its release the studio didn’t really know what to expect. Thankfully for all involved it was a runaway smash hit that would go on to gross over $100 million dollars at the box office. The film was so loved that it would go on to spawn a sequel and an array of licensed products. The latest

Blindness and Sight - Sight Versus Insight in Oedipus the...

Sight Versus Insight in Oedipus the King Anyone who has common sense will remember that the bewilderments of the eye are of two kinds, and arise from two causes, either from coming out of the light or from going into the light,which is true of the minds eye, quite as much as the bodily eye; and he who remembers this when he sees anyone whose vision is perplexed and weak, will not be too ready to laugh; he will ask whether that soul of man has come out of the brighter life, and is unable to see because unaccustomed to the dark, or having turned from darkness to the day is dazzled by excess light. And he will count the other one happy in his condition and state of being, and he will pity the other (Plato, The Republic)†¦show more content†¦Believing his knowledge and rationalism to be complete, he proclaims, I,/ Oedipus the ignorant,. . . stopped [the sphinx] -/ by using thought, (401-402). All the while, Oedipus unconsciously represses the lingering shadow of the prophecy, because the heinous transgressions of patricide and incest are incongruent with his conception of his ideal self, and therefore uncomfortable and even frightening. With time and circumstances seeming to obscure the prophecy and confirm Oedipus vision, Oedipus remains ignorant of his ignorance. In the eyes of his people and of himself, he is the paragon of virtue, a wise and noble king. Oedipus incomplete knowledge contributes to his hamartia, breeding hubris and leading him to declare, But I who count myself the child of Chance,/ the giver of good, shall never know dishonor (1085-1086). Although Oedipus hubris [is] directed toward the good of his polis, (Bull, 6) it also gives him the irrational forthrightness that lets him strike out against truth, mistakenly and ironically accusing Tiresias of being the child of endless night, (379) blind in [his] ears, [his] reason, and [his] eyes (376). The accusations of Tiresias motivate Oedipus to seek the truth, and after his intensive interrogation of three witnessesShow MoreRelatedA POSITION PAPER ON SOPHOCLES’ OEDIPUS REX2713 Words   |  11 PagesTHE KING WEARS A SHADES AS THE SUN SHINES BRIGHT WHICH MAKES HIS DAYS DARKER AND DARKER EVERY SINGLE DAY (with some relations to the Philippine Government and setting as a whole) A POSITION PAPER ON SOPHOCLES’ OEDIPUS REX REGULANO, Jean Paula Bermudez 2011-05787 HUM 1 X Oedipus Rex’ knowledge, which served as his gut against the others to be the King of Thebes, is only limited to the information on his people and his environment, excluding the information about himself due to his blindness andRead MoreLiterature: Compare and Contrast - Literary Devices5483 Words   |  22 Pagesliterary works by authors of all ages, writing non-fiction and fictional stories, poetry, and essays. The act of analyzing two different authors by both comparing their work and isolating their contrasting elements, can be difficult, yet rewarding. Oedipus Rex (Sophocles), written in 429 B.C., offers the authors use of Greek Mythology, oracles, Greek gods, deception, and murder. Throughout the series of events, the reader is given clues to the true identity of the murderer resulting in a traumatic climax

Manila Museum Free Essays

Manila Museums Manila’s history has seen it exposed to a variety of international influences and this has certainly played a major role in contributing to the cultural venues and museums that it now has to offer. The National Museum of the Philippines is arguably the highlight of this cultural scene in Manila and the one place not to miss, especially if you are at all interested in the events of the past in the city itself and other parts of the country too. Also very popular in Manila is the Children’s Museum (Museo Pambata), which always makes for a very enjoyable afternoon out for families. We will write a custom essay sample on Manila Museum or any similar topic only for you Order Now NATIONAL MUSEUM OF THE PHILIPPINES Address: Padre Burgos Street, Rizal Park, Manila, Philippines, PH Tel: +63 02 527 1215 This cultural attraction dates back to 1901 when it was founded as the Insular Museum of Ethnology, Natural History and Commerce. The museum is home to an extensive collection of artefacts related to the history of the city of Manila and the Philippines as a whole. Highlights include the skull of ‘Tabon Man’ – the oldest skeletal human remains found anywhere in the archipelago. Open hours: Tuesday to Sunday – 09:00 to 17:00 Admission: free CASA MANILA MUSEUM Address: Luna Street, Manila, Philippines, PH Tel: +63 02 527 4084 Housed in a replica of a traditional 19th century city home, the Casa Manila Museum features a collection of displays and exhibits that illustrate how the city’s affluent residents lived in its period under Spanish control. The house’s interior has been recreated to look exactly as it might have in the colonial era. Open hours: Tuesday to Sunday – 09:00 to 12:00, 13:00 to 18:00 Admission: charge MUSEUM OF ARTS AND SCIENCES AT THE UNIVERSITY OF SANTO TOMAS (UST) Address: Espana Calle, University of Santo Tomas, Manila, Philippines, PH Tel: +63 02 781 1815 The Museum of Arts and Sciences boasts an extraordinary history, since although it was not officially established until the 1870s, it does actually date back to the latter part of the 17th century, when the University of Santo Tomas first began its collection. Many preserved specimens of local flora and fauna from throughout the Philippines can be found here, some of which are now actually extinct. Open hours: Tuesday to Friday – 09:00 to 16:30 Admission: charge, discounts for students MUSEO PAMBATA (CHILDREN’S MUSEUM) Address: Roxas Boulevard, Manila, Philippines, PH Tel: +63 02 523 1797 Within this popular ‘edutainment’ centre are eight separate rooms, each with its own theme and unique collection of interactive displays and exhibits focusing on topics such as science, history and art. The Museo Pambata also features an extensive calendar of events, with regular storytelling sessions for its younger visitors. Open hours: Tuesday to Saturday – 08:00 to 17:00 Admission: charge PHILIPPINE ARMY MUSEUM AND LIBRARY Address: McArthur Drive, Fort Bonifacio, Manila, Philippines, PH Tel: +63 02 815 2899 On offer at this relatively new addition to the city’s museum collection are displays and exhibits detailing the history of the country’s armed forces. Visitors spending time exploring the Philippine Army Museum and Library can view a wide variety of artefacts, including antique weaponry, photographs of Filipino war heroes and items from WWII. Open hours: Monday to Saturday – 08:00 to 17:00 Admission: charge PHILIPPINE SCIENCE CENTRUM Address: Riverbanks Centre, 84A Bonifacio Avenue, Barangka, Manila, Philippines, PH Tel: +63 02 942 5136 Housed in a building belonging to the University of the Philippines, this museum is home to some 15 galleries and more than 200 interactive displays, covering topics such as electricity, anatomy and the environment. Children visiting the Philippine Science Centrum will especially love the Earth Science gallery and its section on animal sounds. Open hours: Monday to Saturday – 09:00 to 16:00 Admission: free METROPOLITAN MUSEUM OF MANILA Address: Bangko Sentral ng Pilipinas Complex, Roxas Boulevard, Pasay City, Philippines, PH Tel: +63 02 521 1517 Located close by and within Pasay City, the Metropolitan Museum of Manila is home to a wealth of historical collections of ceramics and gold artefacts. In particular, there is a ‘Gold Gallery’, where many priceless golden treasures are displayed, dating as far back as the 10th century. Even older are the pieces within the ‘Pottery Gallery’, where some ceramic remains are more than 2,000 years old. Other highlights include temporary exhibitions, a library, a cafe and gift shops. Open hours: Monday to Saturday – 09:00 to 18:00 Admission: charge, discounts for seniors How to cite Manila Museum, Essay examples Manila Museum Free Essays Manila Museums Manila’s history has seen it exposed to a variety of international influences and this has certainly played a major role in contributing to the cultural venues and museums that it now has to offer. The National Museum of the Philippines is arguably the highlight of this cultural scene in Manila and the one place not to miss, especially if you are at all interested in the events of the past in the city itself and other parts of the country too. Also very popular in Manila is the Children’s Museum (Museo Pambata), which always makes for a very enjoyable afternoon out for families. We will write a custom essay sample on Manila Museum or any similar topic only for you Order Now NATIONAL MUSEUM OF THE PHILIPPINES Address: Padre Burgos Street, Rizal Park, Manila, Philippines, PH Tel: +63 02 527 1215 This cultural attraction dates back to 1901 when it was founded as the Insular Museum of Ethnology, Natural History and Commerce. The museum is home to an extensive collection of artefacts related to the history of the city of Manila and the Philippines as a whole. Highlights include the skull of ‘Tabon Man’ – the oldest skeletal human remains found anywhere in the archipelago. Open hours: Tuesday to Sunday – 09:00 to 17:00 Admission: free CASA MANILA MUSEUM Address: Luna Street, Manila, Philippines, PH Tel: +63 02 527 4084 Housed in a replica of a traditional 19th century city home, the Casa Manila Museum features a collection of displays and exhibits that illustrate how the city’s affluent residents lived in its period under Spanish control. The house’s interior has been recreated to look exactly as it might have in the colonial era. Open hours: Tuesday to Sunday – 09:00 to 12:00, 13:00 to 18:00 Admission: charge MUSEUM OF ARTS AND SCIENCES AT THE UNIVERSITY OF SANTO TOMAS (UST) Address: Espana Calle, University of Santo Tomas, Manila, Philippines, PH Tel: +63 02 781 1815 The Museum of Arts and Sciences boasts an extraordinary history, since although it was not officially established until the 1870s, it does actually date back to the latter part of the 17th century, when the University of Santo Tomas first began its collection. Many preserved specimens of local flora and fauna from throughout the Philippines can be found here, some of which are now actually extinct. Open hours: Tuesday to Friday – 09:00 to 16:30 Admission: charge, discounts for students MUSEO PAMBATA (CHILDREN’S MUSEUM) Address: Roxas Boulevard, Manila, Philippines, PH Tel: +63 02 523 1797 Within this popular ‘edutainment’ centre are eight separate rooms, each with its own theme and unique collection of interactive displays and exhibits focusing on topics such as science, history and art. The Museo Pambata also features an extensive calendar of events, with regular storytelling sessions for its younger visitors. Open hours: Tuesday to Saturday – 08:00 to 17:00 Admission: charge PHILIPPINE ARMY MUSEUM AND LIBRARY Address: McArthur Drive, Fort Bonifacio, Manila, Philippines, PH Tel: +63 02 815 2899 On offer at this relatively new addition to the city’s museum collection are displays and exhibits detailing the history of the country’s armed forces. Visitors spending time exploring the Philippine Army Museum and Library can view a wide variety of artefacts, including antique weaponry, photographs of Filipino war heroes and items from WWII. Open hours: Monday to Saturday – 08:00 to 17:00 Admission: charge PHILIPPINE SCIENCE CENTRUM Address: Riverbanks Centre, 84A Bonifacio Avenue, Barangka, Manila, Philippines, PH Tel: +63 02 942 5136 Housed in a building belonging to the University of the Philippines, this museum is home to some 15 galleries and more than 200 interactive displays, covering topics such as electricity, anatomy and the environment. Children visiting the Philippine Science Centrum will especially love the Earth Science gallery and its section on animal sounds. Open hours: Monday to Saturday – 09:00 to 16:00 Admission: free METROPOLITAN MUSEUM OF MANILA Address: Bangko Sentral ng Pilipinas Complex, Roxas Boulevard, Pasay City, Philippines, PH Tel: +63 02 521 1517 Located close by and within Pasay City, the Metropolitan Museum of Manila is home to a wealth of historical collections of ceramics and gold artefacts. In particular, there is a ‘Gold Gallery’, where many priceless golden treasures are displayed, dating as far back as the 10th century. Even older are the pieces within the ‘Pottery Gallery’, where some ceramic remains are more than 2,000 years old. Other highlights include temporary exhibitions, a library, a cafe and gift shops. Open hours: Monday to Saturday – 09:00 to 18:00 Admission: charge, discounts for seniors How to cite Manila Museum, Papers

Business Communication for Facilitate Innovation- myassignmenthelp

Question: Discuss about theBusiness Communication for Facilitate Business Innovation. Answer: Introduction Business communication is sharing of information between people within and outside the organization. It is performed for the commercial benefit of the organization. It is also known as relaying of information by its people within a particular organization. It is also defined as how a company provides its information about its product and services to customers. Communication can be internal or external(Newman 2015). It is necessary to have effective communication in order to achieve your goals. Effective communication will help to establish good relations between you and your staff which in turn will boost the morale of employees and will foster the growth of business. A communication is considered effective if the information shared between two parties is easily understood by very person(Ellen Lowey 2015). Communication is an important part of business .Its importance can be described with the help of following points. Increased Productivity-: The success of any project depends on successful teamwork. Effective communication between employers and staff led to better understanding and build trust and confidence which help to increases productivity and thereby achieving the goals of the organization(Godemann Michelsen 2011). Help Grow Customer Base-: Business communication help to increase customer base by attracting new customers and retaining the existing ones. Customer is the king of the market and a customer without a doubt is lifeblood of business. Effective communication can help to persuade customers to buy your product(Wimmer Domonick 2010). Facilitate Business Innovation-: Effective communication can help business to grow and increase its market share. If the company is launching a new product and if it is not communicated properly then it would be a total failure. Effective communication can help to increase customer base and audience(Elen 2012). Business Goals-: Effective communication can help to achieve business goals. If there is good communication between staff members themselves and with the employer it will lead to better exchange of ideas and information which will lead to early achievement of goals. Improves Business Partnership-: Business communication helps to improve business partnership(Hargie 2006). If there is communication between supplier and other external parties it can help to understand their needs and do work accordingly. Business communication can lead to good business partnerships and overall growth of business. Contemporary Issues in Professional business Communication Communication is a continuous and never ending process. The success of any organization depends on the quality of the communication. In order to have effective business communication it is necessary to understand the communication problems and concepts clearly. In order to survive in the market it is necessary to have good communication skills and understanding of all issues in business communication. Work place communication is very important in order to build and maintain relationships and it also leads to innovation(Steane Burton 2004). Communication makes the employees confortable in expressing their ideas which help the firm to achieve goals. Lack of communication creates several issues which are as under-: Unclear Roles and Responsibilities-: The first and the foremost problem in business communication is unclear roles and responsibilities(Great Britain: Parliament: House of Commons: Business, Innovation and Skills Committee 2013). If the person is not clear what he is expected to do and to whom he is answerable that it would lead to ineffective communication. If he is not clear about the tasks he is responsible for it will create issues in communication. Undefined Decision Making Authorities and Processes-: Decisions are a big deal in any business. There are some major decisions and some are related to daily business process and operational decisions. Issues related to this concept are authority and processes is not clearly defined for every employee which create problem as everybody wants to be a part of decision making and also want their decision to be accepted. So authority should be clearly defined. Lack of Standards-:Communication problems in the workplace can lower standards. We should establish a communication policy to standardize the methods used for communicating with both colleagues and customers. We should not rely on one type of communication. For example, using only verbal communication makes tracking conversations and information difficult Communication Barriers-: Sometimes the sender himself is confused about the message he wants to convey which create problems. Sometimes he is clear about the message but he cannot convey in proper manner which lead to communication problems and sometimes the receiver it not able to understand it correctly or misinterpret it which create issues. Misinterpretations and Assumptions-: Communication can lead to interpretation and sometimes it is interpreted incorrectly. People often make assumptions based on the information they hear or read whether or not they hear or read it correctly. Nonverbal cues also lead people to make assumptions that can impede communication. For example, an employee who avoids eye contact may cause others to assume she is hiding something when she may simply feel inferior or shy. Mixing Work and Personal Communication-: Some employees mix their personal lives with workplace environment which crate barriers in communication. Personal communication distract them rom work which lead to mistakes in communication. Opportunities and Challenges Created by Issues in Professional Business Communication The ability of the business to communicate is crucial to its success. Reaching out to customers and communication with staff is important to achieve business goals. However there are certain challenges and opportunities related to this which is as follows-: Technology-: Now technology can be used in order to communicate with staff and customers. The ideas behind using technology are it saves time, money and energy(Trotter Guang 2012). Email, fax, voice mail and Intranet messaging can be quite effective for the quick transfer of factual, direct information. However, the reliance upon this technology to communicate emotion is not possible in the workplace. Tone, posture, facial expression and eye contact cannot be expressed effectively using technology. But with the help of technology issue of wrong and incomplete can be resolved(McQuerry 2018) Diversity-: Every person has unique frame of reference and they see the world differently according to it(Annoynomous. 2018). Difference in age, gender and religion create different point of view which brings many solutions to the problem which sometimes create issues in communication. So in order to solve this proper framework should be established. Untrained Work Force-: Work force plays very important role in business as most of the work is done by them at ground level. Illiteracy or language barrier can crate issues and also lack of computer knowledge and mobile devise create problems in business. Challenge before business is to train the workforce(Conrad 2014). Distance-:Businesses must find ways to communicate with people who are away from the office, such as a remote sales force or people who work from home. Some companies deliver information to mobile devices or schedule regular meetings so employees can anticipate and schedule their trips and sales calls around them. The challenges are even greater for companies that do business globally(Rasmus 2016). Its a challenge before a company to transfer information to people at distant places. Budget-: Budget is also a challenge before a company. Companies with low budget may not be able to compete with companies using high tech communication methods to communicate with customers, suppliers and public. They need to find out the economical ways to communicate their message to audience like face to face communication, bulletin boards, telephone conversation and printed newsletters. Too much or Too Less communication-: Sometimes the information provided is too less to takedecisions and sometimes it is so lengthy that people ignore it or loses interest. So its a challengebefore a business to frame the message in correct form to maintain interest. McDonalds For the purpose of this assignment I have chosen McDonalds as core business. Its a fast food chain and its thriving in Australia. As it is operating globally there must be many issues related to business communication. It employs almost 90,000 people across the restaurants and management offices. As it is a big chain there are many issues related to business communicated which are confronted by them. Issues faced by McDonalds -: There are many issues which are faced by McDonalds related to business communication which is described below-: Food Image-: The first and the foremost issue in food chain business is food image. Food image of McDonalds is deteriorating because it is assumed that they are not using good ingredients in preparing various food items. Thus the major issue is bad food image. Slow and Inaccurate Service-: Another issue faced by McDonalds is slow and inaccurate service. They have introduced too many items so quickly that t creates confusion and led to inaccurate orders and slow service. Customer Service-: Customer is he king of the market. Satisfied customer serves as an advertising agent. McDonalds drive through wait time has increased a lot due to increase in menu which creates a lot of problem for the customers. Lack of Flexibility-: Consistency s one of the attractions of McDonalds as people know if they order something what they are going to get. This has become an issue as people want change .They want to tailor their orders themselves .For this McDonalds is also adding certain sauces and toppings in their kitchen. Price Sensitivity-: Another issue is price sensitivity. People are price sensitive means if they will get the same thing with same ingredients at cheaper price they will go for that quitting our product. Likewise if the price of the product is increased slightly then also hey will shift their demand. Increased Competition-: Increased competition is also a major issue in any business. Man new joints are entering the market which increases the competition and may lead to fall in market share. Marketing-: Marketing is one another issue. It is considered that McDonalds provide unhealthy junk food. This image is created by a food factory scandal. In order to re-establish that connection again with the customers many audits are going on. Creative messages with emphasis on quality of food are being addressed to people to gain back market share. Offering Best value-: Another big problem is offering the best value at best price. This is the major challenge in which you have to offer best taste and quality at reasonable price that is less than the competitor. So to deal with this issue market research should be done and production should be done according to customer taste. Burden on Employees-: With the increase in menu list there is increase in the burden that falls on employees. Franchisers are also angry with the overloaded menu as they have to deal with it. It adds to cost as it requires extra ingredients and equipment. On the basis of these points it can be said that there are lot of challenges and issues which are faced by business. But they have to overcome these issues ad make their business a profitable concern along with keeping quality standards in mind. Solution to the issues is as under-: Upgrade Quality-: In order to solve the quality issue there is a need to upgrade the quality of the product by using good raw material and fresh vegetables and toppings. Reasonable Price-: To meet competition and to increase market share reasonable price should be charged with reasonable profit margin a maintaining quality. Good Customer Services-: Customer services should be improved by reducing the waiting time and by providing clean ambience. Customers should be satisfied with the quality and orders should be placed quickly. Variety-: To overcome the problem of flexibility there should be the variety of food offered to people with different sauces and toppings. Accurate Service-: Accurate services should be given that means what is ordered should be given without confusing it with other customers order or with other ingredients Conclusion Thus it can be said there are variety of issues confronted by every business. Success lies in the fact that we have to overcome these issues and make our business survive in a competitive world and achieve our goals keeping business standards in mind. 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