Business Communication for Facilitate Innovation- myassignmenthelp

Question: Discuss about theBusiness Communication for Facilitate Business Innovation. Answer: Introduction Business communication is sharing of information between people within and outside the organization. It is performed for the commercial benefit of the organization. It is also known as relaying of information by its people within a particular organization. It is also defined as how a company provides its information about its product and services to customers. Communication can be internal or external(Newman 2015). It is necessary to have effective communication in order to achieve your goals. Effective communication will help to establish good relations between you and your staff which in turn will boost the morale of employees and will foster the growth of business. A communication is considered effective if the information shared between two parties is easily understood by very person(Ellen Lowey 2015). Communication is an important part of business .Its importance can be described with the help of following points. Increased Productivity-: The success of any project depends on successful teamwork. Effective communication between employers and staff led to better understanding and build trust and confidence which help to increases productivity and thereby achieving the goals of the organization(Godemann Michelsen 2011). Help Grow Customer Base-: Business communication help to increase customer base by attracting new customers and retaining the existing ones. Customer is the king of the market and a customer without a doubt is lifeblood of business. Effective communication can help to persuade customers to buy your product(Wimmer Domonick 2010). Facilitate Business Innovation-: Effective communication can help business to grow and increase its market share. If the company is launching a new product and if it is not communicated properly then it would be a total failure. Effective communication can help to increase customer base and audience(Elen 2012). Business Goals-: Effective communication can help to achieve business goals. If there is good communication between staff members themselves and with the employer it will lead to better exchange of ideas and information which will lead to early achievement of goals. Improves Business Partnership-: Business communication helps to improve business partnership(Hargie 2006). If there is communication between supplier and other external parties it can help to understand their needs and do work accordingly. Business communication can lead to good business partnerships and overall growth of business. Contemporary Issues in Professional business Communication Communication is a continuous and never ending process. The success of any organization depends on the quality of the communication. In order to have effective business communication it is necessary to understand the communication problems and concepts clearly. In order to survive in the market it is necessary to have good communication skills and understanding of all issues in business communication. Work place communication is very important in order to build and maintain relationships and it also leads to innovation(Steane Burton 2004). Communication makes the employees confortable in expressing their ideas which help the firm to achieve goals. Lack of communication creates several issues which are as under-: Unclear Roles and Responsibilities-: The first and the foremost problem in business communication is unclear roles and responsibilities(Great Britain: Parliament: House of Commons: Business, Innovation and Skills Committee 2013). If the person is not clear what he is expected to do and to whom he is answerable that it would lead to ineffective communication. If he is not clear about the tasks he is responsible for it will create issues in communication. Undefined Decision Making Authorities and Processes-: Decisions are a big deal in any business. There are some major decisions and some are related to daily business process and operational decisions. Issues related to this concept are authority and processes is not clearly defined for every employee which create problem as everybody wants to be a part of decision making and also want their decision to be accepted. So authority should be clearly defined. Lack of Standards-:Communication problems in the workplace can lower standards. We should establish a communication policy to standardize the methods used for communicating with both colleagues and customers. We should not rely on one type of communication. For example, using only verbal communication makes tracking conversations and information difficult Communication Barriers-: Sometimes the sender himself is confused about the message he wants to convey which create problems. Sometimes he is clear about the message but he cannot convey in proper manner which lead to communication problems and sometimes the receiver it not able to understand it correctly or misinterpret it which create issues. Misinterpretations and Assumptions-: Communication can lead to interpretation and sometimes it is interpreted incorrectly. People often make assumptions based on the information they hear or read whether or not they hear or read it correctly. Nonverbal cues also lead people to make assumptions that can impede communication. For example, an employee who avoids eye contact may cause others to assume she is hiding something when she may simply feel inferior or shy. Mixing Work and Personal Communication-: Some employees mix their personal lives with workplace environment which crate barriers in communication. Personal communication distract them rom work which lead to mistakes in communication. Opportunities and Challenges Created by Issues in Professional Business Communication The ability of the business to communicate is crucial to its success. Reaching out to customers and communication with staff is important to achieve business goals. However there are certain challenges and opportunities related to this which is as follows-: Technology-: Now technology can be used in order to communicate with staff and customers. The ideas behind using technology are it saves time, money and energy(Trotter Guang 2012). Email, fax, voice mail and Intranet messaging can be quite effective for the quick transfer of factual, direct information. However, the reliance upon this technology to communicate emotion is not possible in the workplace. Tone, posture, facial expression and eye contact cannot be expressed effectively using technology. But with the help of technology issue of wrong and incomplete can be resolved(McQuerry 2018) Diversity-: Every person has unique frame of reference and they see the world differently according to it(Annoynomous. 2018). Difference in age, gender and religion create different point of view which brings many solutions to the problem which sometimes create issues in communication. So in order to solve this proper framework should be established. Untrained Work Force-: Work force plays very important role in business as most of the work is done by them at ground level. Illiteracy or language barrier can crate issues and also lack of computer knowledge and mobile devise create problems in business. Challenge before business is to train the workforce(Conrad 2014). Distance-:Businesses must find ways to communicate with people who are away from the office, such as a remote sales force or people who work from home. Some companies deliver information to mobile devices or schedule regular meetings so employees can anticipate and schedule their trips and sales calls around them. The challenges are even greater for companies that do business globally(Rasmus 2016). Its a challenge before a company to transfer information to people at distant places. Budget-: Budget is also a challenge before a company. Companies with low budget may not be able to compete with companies using high tech communication methods to communicate with customers, suppliers and public. They need to find out the economical ways to communicate their message to audience like face to face communication, bulletin boards, telephone conversation and printed newsletters. Too much or Too Less communication-: Sometimes the information provided is too less to takedecisions and sometimes it is so lengthy that people ignore it or loses interest. So its a challengebefore a business to frame the message in correct form to maintain interest. McDonalds For the purpose of this assignment I have chosen McDonalds as core business. Its a fast food chain and its thriving in Australia. As it is operating globally there must be many issues related to business communication. It employs almost 90,000 people across the restaurants and management offices. As it is a big chain there are many issues related to business communicated which are confronted by them. Issues faced by McDonalds -: There are many issues which are faced by McDonalds related to business communication which is described below-: Food Image-: The first and the foremost issue in food chain business is food image. Food image of McDonalds is deteriorating because it is assumed that they are not using good ingredients in preparing various food items. Thus the major issue is bad food image. Slow and Inaccurate Service-: Another issue faced by McDonalds is slow and inaccurate service. They have introduced too many items so quickly that t creates confusion and led to inaccurate orders and slow service. Customer Service-: Customer is he king of the market. Satisfied customer serves as an advertising agent. McDonalds drive through wait time has increased a lot due to increase in menu which creates a lot of problem for the customers. Lack of Flexibility-: Consistency s one of the attractions of McDonalds as people know if they order something what they are going to get. This has become an issue as people want change .They want to tailor their orders themselves .For this McDonalds is also adding certain sauces and toppings in their kitchen. Price Sensitivity-: Another issue is price sensitivity. People are price sensitive means if they will get the same thing with same ingredients at cheaper price they will go for that quitting our product. Likewise if the price of the product is increased slightly then also hey will shift their demand. Increased Competition-: Increased competition is also a major issue in any business. Man new joints are entering the market which increases the competition and may lead to fall in market share. Marketing-: Marketing is one another issue. It is considered that McDonalds provide unhealthy junk food. This image is created by a food factory scandal. In order to re-establish that connection again with the customers many audits are going on. Creative messages with emphasis on quality of food are being addressed to people to gain back market share. Offering Best value-: Another big problem is offering the best value at best price. This is the major challenge in which you have to offer best taste and quality at reasonable price that is less than the competitor. So to deal with this issue market research should be done and production should be done according to customer taste. Burden on Employees-: With the increase in menu list there is increase in the burden that falls on employees. Franchisers are also angry with the overloaded menu as they have to deal with it. It adds to cost as it requires extra ingredients and equipment. On the basis of these points it can be said that there are lot of challenges and issues which are faced by business. But they have to overcome these issues ad make their business a profitable concern along with keeping quality standards in mind. Solution to the issues is as under-: Upgrade Quality-: In order to solve the quality issue there is a need to upgrade the quality of the product by using good raw material and fresh vegetables and toppings. Reasonable Price-: To meet competition and to increase market share reasonable price should be charged with reasonable profit margin a maintaining quality. Good Customer Services-: Customer services should be improved by reducing the waiting time and by providing clean ambience. Customers should be satisfied with the quality and orders should be placed quickly. Variety-: To overcome the problem of flexibility there should be the variety of food offered to people with different sauces and toppings. Accurate Service-: Accurate services should be given that means what is ordered should be given without confusing it with other customers order or with other ingredients Conclusion Thus it can be said there are variety of issues confronted by every business. Success lies in the fact that we have to overcome these issues and make our business survive in a competitive world and achieve our goals keeping business standards in mind. 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