boeing case study :: essays research papers

Summary William Boeing founded the Boeing airplane company in early 20th century. After strings of acquisition and mergers, this company grew and became the current largest world aerospace industry. Followed by previous reorganizations in 19990s, this company decided to start its branding campaign in May 2001. This campaign was consisting of lots of effort and structural changes for the first time in this corporate history. The media was showing the initial success of this campaign just after its beginning. Few days after the grand opening of the new headquarter in Chicago, which was part of campaign, the world shocked by the act of terrorism. On September 11, 2001 terrorist used this company’s product as weapon of mass destruction to massacre innocent people. Four Boeing airplanes used by terrorist caused a great concern for this company about its swinging campaign. Some serious decision needed to be taken about branding process. Problems Although Boeing’s top management considered this company as a top global brand, critics believed this company did not make adequate changes in regard to its growth, in other words, did not adapt itself to 21st century. Public was thinking of Boeing as a traditional company which does not promote its public image as other similar corporation does. Business Week’s survey suggested that Boeing received no rank among top best 100 companies by public in year 2000. In order to catch up with global growth, Boeing started its branding campaign a bit too expansive and no body predicted such a disaster on septer11, 2001, which caused lots of problems for this company. Goals Boeing moved for right track. They decided to compete with other global brands in terms of public image and goodwill. As Phil Condit, Boeing CEO and chairman, announced at Farnborough air show in 2000, this company goals are focusing on: running healthy core businesses, leverage the company’s strength into both new products and services, and open new frontiers. Achieving these major goals can improve Boeing public image both domestically and internationally. There are other areas of weakness existed within this company such as adaptation to new business and communication methods. Boeing must have more participation in areas of public to prove that it is seeing beyond the traditional boundaries. Solution For achieving its dreams, Boeing needs a total restructure and re-branding campaign. These processes require Boeing a precious plan and research. These plans can guide Boeing thorough its restructure, it can reveal the weakness areas and it can ease the whole process.

Families and School Programs Essay

The article discusses how important it is that families, especially parents, get involved in school programs concerning the welfare of their kids. The learning process of these children does not stop in schools. Parents also play a major part with regard to their children’s academic life. Those who make sure that their children go to school and show interest in their child’s performance send the message to their children that education is important (Struck, 1995, p. 1). The Families and Schools Together (FAST) is a program that participates in facing the social issues of youth violence and juvenile delinquency by way of creating a better relationship between the young people and their families, friends, teachers, and school staff. Through this program, the youth will be able to increase their social skills, avoid or decrease school failure, and become more aware of the effects of alcohol and drug abuse. Families who are believed to be in need of help are invited to meetings. The program offers a variety of activities including building a family flag, sharing a family meal, singing, playing communication games or feelings-identification games, engaging in peer activities, and parent networking. A better family life and relationship is recommended for young adults and teenagers so that they are able to express their thoughts and feelings more freely. This is the reason why schools should make parents and families participate more. When a child knows that there are people who support him or her, the child would be more confident in what he or she is doing. As well, proper education regarding substance abuse and other illegal acts is recommended for them to become aware at a certain age. With schools and parents working together for the future of the young people, nothing can go wrong. Reference Struck, D. (1995). Involving Parents in Education: A Handbook for Elementary Schools. Frederick, MD: Aspen Publishers, Inc.

The Internet Plagiarism Explosion Essay - 1443 Words

A great deal has been published in the media about the explosion of Internet plagiarism among high school and college students. Because the Internet is so young, there have been few studies conducted on the extent of Internet plagiarism. However, existing studies do show that the Internet is an extremely popular tool students use to cheat on written assignments. In any group of students, some will choose the path of academic dishonesty and copy the words or ideas of another person without giving credit to the author. The advent of the Internet has opened new ways for students to plagiarize written material. Not only can students copy material from individual Web sites, but they can use an online paper mill to pay for and receive an†¦show more content†¦Some, including www.collegetermpapers.com, offer papers for free. (All of these sites were found in a search for term papers using the Google search engine.) Although papers are readily available for downloading from paper mil ls, the quality of those papers is usually poor. An investigative report conducted by U.S. News World Report evaluated the quality of four papers purchased from Internet mills. University professors evaluated each of the papers and judged their quality to be mediocre at best (Kleiner, 1999, para. 4). Studies reach conflicting conclusions on the extent of plagiarism and cheating in American high schools and colleges. An article in the Toronto Star cites a study conducted by Whos Who Among American High School Students that found that four-fifths of high school students surveyed reported cheating (Walker, 2001, para. 28). The Center for Academic Integrity found that 72 percent of high school students admit to serious cheating on written assignments and over 50 percent plagiarized material from the Internet (CAI Research, 2001, para. 7). The Los Angeles Times paraphrased the founder of the Center for Academic Integrity: Although a majority of high school students admit cheating at one time or another, technological advances such as the Internet have not had a significant effect on the overall number of cheaters. Of students who admitted toShow MoreRelatedPlagiarism : What Are Some Potential Punishments For Intentionally And Unintentionally Plagiarizing As A Student At Brenau Univers ity995 Words   |  4 Pagesbig business. With the explosion of the Internet, more and more people are pursuing advanced education. It has never been easier to get your Bachelors or Masters degree. The business of plagiarism has become big business also. In this paper I will discuss how Brenau University defines plagiarism, what are some potential punishments for intentionally and unintentionally plagiarizing as a student at Brenau University. 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