010 Ethos and Audience Professor Ramos Blog

010 Ethos and Audience Ethos Quick Write Ethos Ethos is about values. In rhetoric we connect ethos to  character, credibility, and trustworthiness.  At their core, these concepts have to do with values. We tend to believe and trust those individuals who exemplify the values we cherish, who live the sort of life that we would want to live.  Ethos Handout from University of Maryland Ethos is inferred, NOT possessed. Five strategies for persuading through character. Personal info Sources Identification with Audience Point of View Balanced Presentation 5 Ways to Persuade with Character (Ethos) | How to Craft an Argument Presidential Hats Trump in Cowboy Hat Obama in Cowboy Hat Bush in Cowboy Hat Using Rhetoric Notes Ethos Research Unbiased Pathos Emotional Storytelling So What? Logos Logical History Facts Statistics Evidence Authority/Pros Background Include the Conversation What argument is she making? How does she build Ethos? How does she use pathos? How does she use logos? Understanding Audience Audience is quite possibly the most important thing to consider when writing an argument. You need to appeal to them, understand their problems, values, and beliefs, in order to convince them of your point of view. Who your audience is should influence  how  you present your argument. Who your audience is should influence  how  you present yourself. Who is your audience? Determine what is important to your audience. What do they really care about? What do they value? Are your reasons in line with those values? Argumentative Essay Arguing a Solution to a Problem Position. Take a clear position on an arguable topic. Reasons. Develop main reasons, keeping audience in mind. Evidence. Support all reasons with strong research. Opposition. Acknowledge the opposing argument and take it out. Agree or Disagree with a Reading from our Textbook Summarize the article and argument. Agree or Disagree but add something. Incorporate research to argue your position. Take a Position on a Controversial Topic Present the controversial topic. Give pro arguments. Give con arguments. Take a position. Integrate research to argue your position.